Retail analytics Framework

retail planning data analytics

Retail analytics Framework – Plan & Market

In the Plan & Market process of the retail value chain analyses are focused on determining potential improvements and optimizing strategies

Market Analysis

Focuses on analysing the market – using internal and external data – in which the company is operating by providing geographic and demographic insights, competitive intelligence, current performance, and trends. The main outcomes are the identification of key opportunity areas to grow or improve the business.                    

Assortment Planning

Aimed at improving the products offered and in what quantities they are offered. Insight are gathered based on demand forecasting, historical sales analysis, and market basket analysis to improve merchandisers’ decisions on the assortments.

Pricing Strategy

Analyses focus on how demand varies at different price levels and with different promotion/rebate offers and is used to determine optimal prices throughout product/service lifecycle and by customer segment. Benefits include increasing sales margin, decreasing the need for markdowns, and aiding inventory management.

Geospatial Analytics

The main goal of geospatial or store location analysis is to provide insights into how to improve store portfolio performance, based on characteristics of the real estate, formulas, and socio-demographics of the catchment area. Focus is on increasing existing store performance, changing formula or banner, opening versus closing of stores.

Financial Forecast

Translates company strategy into financial projections and scenarios by developing financial forecasting, based on inputs from other analyses such as market analyses, store potential, and assortment planning, combined with external drivers.

Space Optimization

Deals with Macro and Micro space analysis to improve store layouts and store planning as well as optimization of shelf-space to assure the most optimal arrangement of goods (individual placement of goods and relation to other goods on the same shelf).

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